The Goobne CF success story is one of the biggest CF success stories in history. Goobne was a small unknown fast food chicken brand when SNSD first became their spokesmodel and now is one of the major national chicken brands in Korea. The various Goobne promotions that give away SNSD goods have been so successful that Korean people joke Goobne sells SNSD items and you get some free chicken as bonus. And because of Goobne’s success it’s become standard for other chicken brands to hire idols as their models.
Goobne’s success was reported last year and we have some updated numbers
Goobne’s revenue increased from 16 billion won in 2007 to estimated 100 billion in 2010, the period in which SNSD is employed
That’s revenue increase of 525% thanks to SNSD
In comparison the industry leader BBQ brand’s revenue increased 51% during the same period
cr; silis7noy2@soompi
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